Associate Web Analytics Consultants Certified Course in English @Tokyo

Associate Web Analytics Consultants Certified Course

Simply extracting and analyzing data with buzz(ing) tools such as Google Analytics, Adobe Analytics, Webtrends or aggregating with Tableau is only one part of the equation. The second part requires business acumen and being able to drive business results using different tools and frameworks.

In WACA’s Associate Web Analytics Certification program, you’ll learn how to master all the digital marketing tools to improve businesses, not just websites, through data-driven marketing.

Skills, techniques, and tools taught by industry professionals
With instructors in lead roles as Web Analytic Professionals, the Web Analytics Consultants Association is always current with the latest trends, skills, techniques, and tools in the industry. Our Instructors don’t just read the textbooks; they apply the theories and lessons presented to actual business situations.

Content (You need to read all of the contents of textbook before the workshop)
Learn basic web marketing and web analytics skills to utilize them to perform tasks such as sales, production, development, and improve business efficiency

• What is Web Analytics?
• Business Analysis
  
• KPI and planning
  
• Web analytics design
  
• Grasping the overall trend
  
• Traffic analysis
  
• Contents analysis

Date and time
Workshop: 1st August 2015 (Sat.)10:00～16:00
Exam: 15th August 2015(Sat.) 13:00～14:00 (Multiple Choice Test)

Place
Softbank Technology Conference Room (EAST,17F Shinjuku East Side Square, 6-27-30 Shinjuku, Tokyo JAPAN)

Lecturer
Toshiaki Ejiri (WACA Founder)
Takashi Nagai (WACA Singapore Head)

Space
20