Description

This is a full 5hrs online course for passing official Web Analytics Consultant exam.

You can join the course anywhere by zoom via smartphone or PC. We will send you the URL after your application.

If you select course + exam ticket, you are able to take official Web Analytics Consultant exam up to 2 times.

Table of content:
Chapter 1: What is Web Analytics?
Chapter 2: Business Analysis
Chapter 3: KPI and Planning
Chapter 4: Designing a Blueprint for Web Analytics
Chapter 5: Understanding the Basic Terminology in Web Analytics
Chapter 6: Analyzing Referrers
Chapter 7: Analyzing Content
Chapter 8: Web Analytics, Proposals and Reports

Trainer: David Chan

The Most Experienced WACA Lecturer in Singapore: SEO Practitioner

WACA certified Web Analytics Master

David has more than 20 years of experience in marketing and sales of IT solutions, from channel to corporate sales, field sales to marketing management, David has intimate knowledge. Over the last 5 years he has focus in helping clients with inbound marketing, harnessing their websites to be an effective marketing tool. His transparency and accountability in consultancy management has turned many clients into long term partners.
Besides keeping abreast with the latest SEO development and training, David has a strong passion for Conversion Optimization; couple with his experience in the sales domain, his niche is helping clients to discover their Unique Selling Proposition and translating them onto the web. His past projects include helping a premium corporate travel agency to revamp and optimize their website, a International hotel chain with SEO strategy and a major Singapore tourist attraction for digital and web consultation.

Company
Beacon Communications / Managing Director