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[5/23 (Sat) Events in Japanese] What kind of qualification is a web analytics expert? Web Analytics Certification Course @ Singapore!

Sat, 23 May 2020 14:00 - 16:00

Online

Online web conferencing software "Zoom".

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Free admission
Please pay attention to the start time of the briefing (Japan time and Singapore time). The information session will be held in Japanese.

Description

In total, more than 35,000 people have taken the web analytics certification course, and the certified web analytics professionals are active in practice.

- "I'm interested in becoming a web analyst, but I'm wondering what kind of course is a web analyst certification course?"
- "What are the benefits of getting a web analytics degree? What do I need to do to get a web analytics degree?"

A member of the Curriculum Committee for the Web Analysis Certification Course will explain to you what you need to know in a fun way. The information session will be held in Japanese. This briefing is for Singapore residents, but Japanese residents are also welcome to attend.

Date and time

Saturday, May 23, 2020

  Singapore Time
13:00 - 15:00
Japan Time
14:00 - 16:00
Doors open at 12:50 13:50
Start 13:00 14:00
Ends at 15:00 16:00

Participation fee

Free

Venue

  • It will be held online.
    (The URL for the online venue is included in the email sent at around 17:00 Singapore time(18:00 JST) on Wednesday, May 20.

  • The online venue will use the online web conferencing software "Zoom".If you've never used it before, you'll need to download it in advance.

  • Please go to the URL (e.g., https://zoom.us/j/●●●●●/) in the email sent at around 17:00 Singapore time(18:00 JST ) on Wednesday, May 20, and download the Zoom.

  • There are both paid and free versions of Zoom, but the free version is OK if you want to participate in this event!

  • If you haven't received the email sent around 18:00 JST (17:00 Singapore time) on May 20th, please also look in your spam folder.

Capacity

Up to 60 people on a first-come, first-served basis.

Program

  • The purpose of this seminar
    Web analytics course and exam outline
    (10 minutes)

  • Chapter 1: Web Analysts and Basic Indicators
    Chapter 2 Environmental Analysis and KPIs
    (20 minutes)

  • Chapter 3: Web Analysis Design
    Chapter 4: Designing Conversions by Model
    (20 minutes)

  • Rest.
    (10 minutes)

  • Chapter 5: Analysis of exposure effects
    Chapter 6: Engagement and Indirect Effects
    Chapter 7: Analyzing Your Site
    (20 minutes)

  • Chapter 8: Reporting
    (20 minutes)

  • Web analyst qualifications and me
    (20 minutes)

  • Questions and Answers
    (10 minutes)

Do you have any concerns or worries like this?

  • What is the difficulty level of the web analytics exam?
  • How long does it take to get your certification?
  • What kind of people are becoming web analysts?
  • Is a web analytics certification useful?
  • What can I learn in the Web Analyst Certification Course?

It is recommended for this kind of person

  • Those who are considering taking a web analytics certification course.
  • Those who want to be active as a web consultant in the future.
  • Business owners and employees who want to promote web marketing talent to their employees.
  • Owners of web production companies, web creators, directors, designers, consultants, engineers, and other people who are involved in web production.
  • Marketing planner for an advertising company.
  • Web reps and marketers in business companies.

Speaker introduction

Natsu Komiyama

Natsu Komiyama

Profile

She has worked as a web designer and then as a web director. She is currently planning, proposing and managing advertising deals and multimedia promotions. She goes beyond sales and publicity advertising to create and propose new communications to help companies and products continue to grow and support their business challenges. She provides strategic sales in the full funnel, including on-line and off-line areas, as well as comprehensive marketing and promotional recommendations that take into account the changing attitudes of consumers.

Maki Takagi

Maki Takagi

Profile

As a digital planner at Dentsu Digital, she was responsible for the launch of EC and service development for a major manufacturer. Her experience includes running a series of e-commerce companies with annual sales of 1 billion yen. In her previous job, she was the chief of a team of EC consultants for Rakuten Ichiba, Yahoo! She has gone from a store with less than 1 million yen in monthly sales to 10 million yen in one year. She not only provides consulting services for small and medium-sized companies, but also provides consulting services for major companies to start up their EC business and support for local businesses in a wide range of fields. Her strength lies in her "thorough task management that is close to the client's needs," which is a result of her store management experience.

Naoya Sera

Naoya Sera

Profile

He belongs to the Technology Development Department of Geolocation Technology, Inc. He specializes in web marketing through technology to determine location information, company information, and connection environment information from IP addresses, and has consulted with more than 100 companies. He has spoken at more than 50 seminars nationwide on topics such as Google Analytics, marketing automation, and ABM, mainly for BtoB companies, with the goal of revitalizing local communities with web marketing. Currently, he is assisting local governments in their city promotions, including the Shizuoka Prefecture's regional development project.

Siyao Wang

Siyao Wang

Profile

She joined her previous company, Vantage Management Inc. in 2017 after completing her Master's (Economics). Responsible for listing ad management, access analysis, and landing page structure planning. She is currently working with clients in the bridal industry to support their business challenges, including listing management, access analysis, website improvement recommendations, and GTM setup. Organized Google Analytics study sessions, access analysis study sessions, and GTM study sessions within the company.

Keiko Tanaka

Keiko Tanaka

Profile

She joined her previous company, Vantage Management Inc. in 2017 after completing her Master's (Economics). Responsible for listing ad management, access analysis, and landing page structure planning. She is currently working with clients in the bridal industry to support their business challenges, including listing management, access analysis, website improvement recommendations, and GTM setup. Organized Google Analytics study sessions, access analysis study sessions, and GTM study sessions within the company.

Nozomu Kubota

Nozomu Kubota

Profile

Founder/CEO of Creators NEXT, the web analytics SaaS KOBIT used by more than 7,000 companies in 15 countries, and winner of the Best of Best out of 35,000 web analysts. Already obtained the G-test for machine learning qualification. Completed the GCI Data Scientist Course at the Matsuo Laboratory of the University of Tokyo. Hobby is the translation of kaggle's popular English articles to Japanese.

Management member introduction

Misa Shirouzu

As a data consultant, she is involved in the quantitative measurement of websites, including access analysis and DMP implementation. She specializes in one-stop dashboard implementation from planning and design to reporting, especially data portal implementation that utilizes a variety of tools.Since 2019, she has been a permanent member of the Tools Committee of the Society of Web Analysts. An online course on data portals will be held soon.

Mayumi Yamauchi

She is currently working as a freelancer after working for a web production company, but is currently preparing to set up a company with 8 professionals in various genres. From logo design to web design and coding, marketing and analysis. She is involved in the website management of one of the top psychiatric hospitals in Okinawa, and is working on an image strategy to dispel the stigma of psychiatry in the world. In order to spread awareness of the psychiatry residency program, SNS strategies will be implemented while involving partner hospitals. LillyHoldings is an authorized agent of LillyHoldings and provides MEO implementation support.

Hiroshi Kawatani

He started running his own e-commerce site in 2014. In our work, we do access analysis, SEO, advertising operations, SNS operations, CRM operations, page creation, creative creation, and GTM setup. He has also worked as an SEM consultant for a recruitment agency and as an instructor for an EC site.

Nobuyuki Morinaga

He is the Executive Secretary of the Globis Digital Marketing Club. Chair of the Web Analyst Curriculum Committee. Design a moment of inspiration for the people involved. Experienced in sales, education, event planning, business strategy, brand strategy, KPI formulation, purchasing strategy, business process improvement, web analytics, CI, SDGs business development, and currently working on web marketing human resource development and EC business support. Twitter account @momentdes

Organizer

  • Web Analytics Consultants Association.
  • Curriculum Committee for Web Analysts

Participant's privileges

Win a copy of "Web Analytics Consultant Official Textbook 2019 (Japanese)" by lottery!

Note

  • The specifications of the seminar event are subject to change without notice.
  • If there are any corrections, you will be notified via reminder email, so please read them carefully.
  • We ask that you participate in the event with a stable internet connection.
  • We recommend the use of headphones and earphones when there are people around.
  • A microphone will be required during the Q&A session, so please bring your own.

About this community

ウェブ解析士協会

ウェブ解析士協会

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